Digital trasformation of creativity.

For the September 2020 fashion week the Giada House building, located in via Monte Napoleone, is transformed into a virtual art gallery developed on 3 levels containing photos and videos of the new SS21 collection. All the shots are signed by the photographer Annemarieke Van Drimmelen.
The Virtual Exhibition opens with a short video presenting the collection made by designer Gabriele Colangelo.
At the end of the video, users will be welcomed into the concept store and from here they will be able to continue browsing the various floors.
In the Concept Store, users will be shown an audiovisual installation physically present inside the building.
In the first floor, called Reverie, entirely virtual. users will be able to visit a photographic art gallery containing part of the shots from the collection.
On the second floor they will discover the new Giada café which for the occasion will host some outfits on mannequins.
On the third floor, called Heritage gallery, also entirely virtual, opens a museum space set up with images of Giada advertising from previous seasons taken by the most important photographers in the world.
Each floor is interactive, allowing users to click on the various installations present and enrich the browsing experience by viewing videos and photos of the individual outfit.


Womenswear Collection
SS 21

Design and production
by Silvestrin & Associati

Direction by Giuseppe Silvestrin