During September 2020 Milan Fashion Week the Giada House, located in via Montenapoleone, turned into a virtual gallery spread over three floors which included photos and videos of the new Spring Summer 21 collection.
Every shot was signed by Annemarieke Van Drimmelen.
The virtual exhibition is open by Gabriele Colangelo’s short introduction.
At the end of the video visitors can go in the concept store and from here continue the navigation through the others floor.
In the first floor, called Reverie, users can visit a photographic art gallery which include some shots of the spring summer 21 collection.
At the second floors visitors find out the new Giada Cafè, that for this occasion host some outfits display on mannequins.
At the third floor, called Heritage Gallery, visitors can find an exhibition of some previous Giada advertising, shots by the most important photographers in the world.
Every floor is interactive and offer to the users the possibility to click on the different installations and enrich the navigation experience with videos and photos of every single outfit.
Design & production development project by Silvestrin & Associati