Vogue Fashion Experience Jeddah was a contest to promote young Saudi women designers, it’s earned support from the likes of Wafaa Abbar, president of the luxury department store Rubaiyat. It was a rare opportunity granted to international editors and journalists to access the rarely seen lifestyle of Saudi Arabia’s female elite.
The 10 budding talents’ collections offered a fresh take on tradition that was as respectful as it was appealing and modern.
The three-day tour de force of meetings, collection showcases, fashion talks, and forums culminated in a lavish charity gala dinner for 400 female-only guests, held in Princess Adelah’s majestic gardens overlooking the Red Sea.

Design and production
by Silvestrin & Associati

Commissioned by Edizioni Condé Nast

Location: Jeddah, Saudi Arabia